Stay close.
Close more.
Your next deal is already in your phone. Roots tells you who to reach out to today — and why — so the relationships you've built don't quietly go cold.
No card required on Free · 14-day Pro trial · Cancel anytime
A quiet nudge, not another dashboard
Most CRMs hand you a wall of data and leave the thinking to you. Roots does the thinking and hands you three names.
Your Daily 3
Three people to reach out to today, chosen from who's slipping — with the reason in plain English.
Nothing goes cold
Every contact has a rhythm based on where they are in your pipeline. Fall behind and Roots says so.
Messages that sound like you
AI drafts a text or email in your voice, using what you already know about them. Edit and send.
Leads land automatically
Forward from Zillow, Realtor.com or Redfin and the contact creates itself — parsed, staged, ready.
Know what your book is worth
Pipeline value, close probability per deal, and revenue against your goal — from real data, not guesses.
Built for a phone
Mobile-first, because you're in a car between showings — not at a desk with two monitors.
Why agents leave Follow Up Boss
FUB is built for teams with an admin to run it. Roots is built for you.
Simple pricing
Start free. Upgrade when your database outgrows it.
Up to 500 contacts · $470/yr saves 20%
- Everything in Free
- AI message drafting
- Email campaigns
- Revenue forecast & lead scoring
- Weekly AI database scan
Unlimited contacts · covers you + 1 teammate
- Everything in Pro
- Team seats (up to 5)
- Zapier & webhooks
- Custom AI voice training
- Direct access to the founder
The relationships are already there
Roots just makes sure you don't lose them.